Well... snifflebiscuits.
I believe I've done did broke it.
Lost network connectivity as the file was transferring (not sure why, it was there, I wasn't touching it, just SCP stopped transferring the file and said connection reset by peer).
Next boot, I can only assume it tried to take to the partial file that I'd uploaded and appears to have flashed that. All switch modes are unresponsive.
I don't suppose there is a "Users Be Stupid, Factory Reset" magical on-off-switch-button combination in order to restore the firmware?
Edit2: I've actually managed to recover this myself. I've taken the liberty of writing up the procedure I took in a forum post and deleted some of my posts from here as it was just cluttering up the place.