You can redirect the dns queries by addeding a static dns entry in your routers dns settings for www.football.com -> 192.168.?.? depending upon your redirected computers IP address.
Also if your router does not support static dns entries you can install bindns server to your kali linux machine and create a caching dns server with some static entries. You will have to alter the dhcp settings on the router to tell the clients that the dns server is now the ip of the kali linux computer. Guides for creating a bindns server can be found from a basic google search.
Hope this helps.