Many true hackers have tried to do their part in showing the difference between hackers and criminals by doing things like writing papers and making videos. Unfortunately your average john doe wont likely be interested in just randomly finding out what a hacker is for himself. In the end, many of these papers only preach to the choir. If you wanted to quickly end the criminal stereotype you would have to mass broadcast a message that would reach Mr and Mrs Doe. Hollywood prefers to make the hacker the criminal in the story and it is very unlikely they will make a movie where a hacker is the hero. Maybe they could sell it as a MacGyver spin off. The quickest way would be to take over and broadcast a message on all networks possible which would be a ... crime. The only other way I can think of that could end the stereotype is a change in the education systems.
tl;dr: It is a nice paper, but the people who need to, likely wont read it.