The way a protest is perceived depends on the people who are taking audience to it.
Some people might think is a stupid idea and will piss the government off more, and they will try enforce censorship even more.
But at the same time, you have, what I assume to be the majority, of people who agree with the protest. Because you can clearly see a strong statement being made.
And it will indeed gain much more publicity due to the, uhh, electronic nature of the protest.