Here's the output that I get from ChipGenius for my Cisco-branded USB device:
Device Name: ++[E:][G:]+USB Mass Storage Device(2.0 USB Device)(2.0 USB Device)
PnP Device ID: VID = 0000 PID = 0000
Serial Number: 086313365465
Revision: 2.00/2.00
Device Type: Standard USB device - USB2.0 High-Speed
Chip Vendor: (No match record)
Chip Part-Number: (No match record)
Product Vendor: 2.0
Product Model:
Tools on Web: (N/A)